LLM
Large Language ModelIt's not just a 'chatbot'. It's your client's new personal advisor. Instead of listing 10 links like Google, it analyses the market and decides on their behalf who to hire.
Full definition →Generative Engine Optimization
GEO Agency in Poland. Be the first choice
when clients ask AI.
SEO is evolving into GEO. We put B2B companies at the top of ChatGPT, Perplexity and Claude recommendations — where purchasing decisions are made.
Message ChatGPT...
ChatGPT
Perplexity
Claude
Gemini
5AI platforms measured
14days between measurements
24hto reply to your enquiry
Generative Engine Optimization
What GEO is and why it decides your B2B pipeline
GEO (Generative Engine Optimization) is the practice of optimising a brand for large language models — ChatGPT, Perplexity, Claude, Gemini and Microsoft Copilot — and for Google AI Overviews. Success is not measured by a ranking position, but by whether the model names your company in answer to a buying question.
GeoLead is a GEO agency that has worked exclusively in this segment since 2024. We operate on three layers: entity audit (how AI models describe your brand today), optimisation of the sources AI cites and RAG (Retrieval-Augmented Generation) systems retrieve, and recurring Share of Model measurement — the frequency and context of brand mentions. The same discipline is also called AI SEO, AI Search Optimization, LLM Optimization or ChatGPT ranking.
A note on terminology: the GEO in GeoLead stands for Generative Engine Optimization. We do not provide surveying, cartography or geolocation services. Our clients are B2B firms and premium brands — aesthetic medicine clinics, law firms, software houses, SaaS companies and professional services — in Poland, the DACH region, France and English-speaking markets.
C-Level Glossary
AI sounds complex? We translate it into business language.
Six concepts that decide today whether a client picks you — or your competitor.
RAG
Retrieval + generationRetrieval-Augmented Generation. Before answering, the model searches and reads current sources on the web. We make sure those sources hold accurate, consistent information about your company — the model works with what it finds.
Full definition →Entity Salience
Brand ProminenceWhy does AI recommend competitors even though your product is better? Because their 'digital footprint' is stronger for the machines. We build your authority so AI treats you as the undisputed industry leader.
Full definition →Knowledge Graph
Knowledge GraphA Wikipedia for machines. A massive database used by Google and AI to map the world in relationships: who is who, who works with whom, who does what. If your company isn't in it — to AI, you don't exist.
Full definition →Hallucination
AI HallucinationWhen ChatGPT "invents" facts — e.g. recommending a business that doesn't exist, or confusing your competitors' data. Strong GEO reduces the risk of hallucinations about you — AI has accurate data to draw on.
Full definition →Vector Embedding
Vector RepresentationHow AI "remembers" your brand — not as text, but as a point in a multidimensional space of meanings. The closer your content sits to your clients' queries in that space, the more often AI mentions you in answers.
Full definition → Why GEO? SEO is evolving.
SEO is evolving.
Is your strategy keeping up?
SEO YESTERDAY
Googling is losing ground.
More and more buying decisions start with a question to AI — not with typing a phrase into Google. Businesses ranking #1 in search are bypassed when the customer follows ChatGPT's suggestion.
AI ignores your site even if you rank in TOP 3
Competitors recommended by Perplexity capture your leads
New clients never even visit your website
GEO TODAY
Be AI's first choice.
GEO (Generative Engine Optimization) is the next step in the evolution of marketing. We optimise your presence so that language models — ChatGPT, Perplexity, Claude — actively recommend you.
ChatGPT names you for the right queries
Perplexity cites your content as authoritative
Clients arrive ready to buy
Free tool
AI Readiness Scanner
Enter your domain. In 10 seconds we check whether AI bots can access your website and understand who your company is. Score 0–100 with a fix list.
GeoLead.AI — Entity Analysis Engine v1.4
READY
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Real technical scan: robots.txt, JSON-LD, text without JS, llms.txt, Wikidata
We do not store the scanned website address
Process
How It Works
Three steps to measurable presence in AI recommendations
01
Entity Audit
We analyse how AI models perceive your brand, identifying knowledge gaps and precise visibility growth points.
02
Source Optimisation (RAG)
We create and optimise content entering AI knowledge bases — from Wikipedia to specialist media.
03
AI Recommendation Measurement
We measure how often and in what context AI names your company — on a fixed prompt set, with an archive of answers.
AI Tool
GEO Potential Calculator
Find out in 30 seconds what your potential is and how much to invest in AI GEO.
GEO Analysis Engine v2.1
3 analyses remaining
Your report is ready.
Enter your business email and website address to see the results.
No spam. Just your report and a potential offer.
Analysis results
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AI Potential
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Estimated time to results
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Monthly investment
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Want a precise quote?Contact us — free consultation within 24h.Or start with the Audyt Start for PLN 990 net (page in Polish): 20 buying questions in 4 AI systems, report in 5 business days.
Book a consultation FAQ
Answers to key questions
It doesn't replace it — it complements it. SEO remains important for organic search traffic. GEO is an additional client acquisition channel: a growing number of users start with a question to AI before they even open Google. Clients coming from GEO often arrive already "warmed up" — with a specific purchase intent. → See the GEO Glossary
We run regular audits based on prompt testing — we send dozens of queries to ChatGPT, Perplexity and Claude and measure how often and in what context your company appears. We report the percentage growth in visibility, sentiment change and monitoring over the first 3–6 months.
GEO works best wherever clients make considered decisions and ask for recommendations — medicine, law, finance, real estate, SaaS, B2B services, premium e-commerce, restaurants and hotels. If your client googles or asks friends before buying, they will ask AI too.
Implementation starts within 7 days of signing the contract. We take a baseline measurement at the start, and later measurements show whether and how AI answers change. First changes usually appear after a few weeks; a clearer effect in recommendations — depending on industry and competition — typically takes 2–7 months. We do not guarantee timelines: they also depend on updates to the models themselves.
Our work is based on building lasting entity authority — your company as a verified, recognisable entity in AI knowledge. That cannot be "erased" by a single update. We monitor model changes continuously and adapt the strategy at no extra cost.
Contact
Book a free consultation
Let's talk about how AI can start recommending your business. First meeting — no commitment, no sales pitch, just a concrete analysis.
We respond within 24 business hours
No spam. Just a substantive conversation.
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How we measure brand visibility in AI
We don't publish results that can't be verified. Every project starts with a baseline measurement, and every report is compared against it — same questions, same platforms.
Mention Rate
Share of buying-intent questions in which the model names your brand.
Recommendation position
Whether AI names you as the first choice or as the third option after your competitors.
Cited sources
The domains ChatGPT, Perplexity and Gemini build answers from in your category — the target list for RAG work.
Fixed set of buying-intent questions · ChatGPT, Perplexity, Claude, Gemini, Google AI Mode · sessions without memory or personalisation · measured every 2 weeks
Jarosław Zagajewski
Co-founder & GEO Strategist
15+ years in finance and controlling at international manufacturing companies, previously audit and due diligence at Deloitte. SGH Warsaw School of Economics graduate. Brings CFO discipline to GEO: every result has a measurement method, a baseline and a date.
Boutique model: you work directly with the co-founder — no hand-off to juniors.